AI Insights · Timothy · December 2020
Q4 2020 Performance of Top Geolocation Games on Android in the UK
A look at the Q4 2020 performance of the leading geolocation games on Android in the UK, highlighting user engagement and download trends. Insights are based on Sensor Tower data.
In the final quarter of 2020, the geolocation gaming category saw varying levels of user engagement and download activity in the UK on the Android platform. Sensor Tower provides a detailed look into how these top games performed during this period.
Pokémon GO, developed by Niantic, Inc., maintained its popularity among users with a steady increase in revenue, peaking at around $266K in mid-December. Downloads saw a significant jump to 15K in the third week of December, while weekly active users fluctuated, ending the year just under 1M.
Illumix Inc.'s Five Nights at Freddy's AR experienced modest revenue, with notable spikes to $3.7K and $3.5K in the final two weeks of December. Downloads peaked at over 4K in late October, and active users reached their highest at over 15K in early November.
Mojang’s Minecraft Earth had negligible revenue, with the highest weekly figure being $186. The game saw more than 3K downloads at the beginning of the quarter, which slightly increased to 2.5K by the year's end. Weekly active users were at their peak in late September at over 5K, decreasing to just over 4K by the close of December.
Jurassic World Alive, from Jam City, Inc., showed a revenue trend with an upward trajectory, ending the quarter at approximately $15K. Its downloads saw an impressive surge to nearly 4K during the holiday season. Active users presented a stable pattern, with a slight increase to finish the year at 17K.
Cartoon Network EMEA's Ben 10 - Alien Experience: AR did not generate revenue but had a steady presence in the market. Downloads climbed to over 1.3K in the week leading up to Christmas, and active users saw a peak of nearly 2K in the same period.
For further insights and detailed data, Sensor Tower’s platform offers an in-depth analysis of the app market trends and performance metrics.